Hey, I'm Craig...


I oversee a portfolio of fundraising companies and collectives that help charities grow income, enhance supporter experience and embrace the power of data and technology.


With over 25 years of fundraising experience - including senior roles at organisations like Sue Ryder and Amnesty International - I now lead a collaborative network of consultants and data specialists designed to be the go-to partner for charity innovation and impact.

My Current Ventures and Companies

I offer a wide range of connected services to help charities raise more money. My ambition is to provide a 'team of all the talents' to help deliver projects that meet the needs of your organisation, whilst keeping fees affordable and transparent.

Fundraising Detective Logo


Strategic Consultancy &
Critical Friend Support

Helping you grow your individual giving income. From strategy to hands-on support.


AI Tools to Free Up Fundraisers' Time

Our platform helps charities scale supporter care and experience while staying human.

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Fundraising Planning & Insight Platform

The world's first and best budget planning and analysis tool. Also offers data services and consultancy.

Supporter Experience Collective Logo


Designing Supporter Journeys That Inspire Loyalty

Our work boosts retention, lifetime value, and emotional connection.

Feel free to connect with me on Linked In


Online Learning for Ambitious Fundraisers

Flexible, affordable online training built by fundraisers for fundraisers.

Testimonials

It's genuinely been like night and day running this year’s campaign compared to last year. Back then, it was slow and painful, and the advice we were given felt totally against our own instincts (against logic sometimes!) so it’s been great to have you (Emma and Craig) fundraising fairies on our shoulders guiding us in the right direction.”

Craig's calm, mature and proportionate approach has been valued by me and everyone at Day One.

He's been brilliant and had such a timely impact - helping us to treble our fundraising income in just over two years and putting us on course for future growth.

Craig provided strategic and operational support for over 4 years. During that time he helped us to triple our income from individuals.

He has extensive knowledge of supporter retention tactics and developing email journeys. If you want to know about individual giving, Craig knows his stuff!

Catherine Weston

Director of Comms and Brand,
SOS Children's Villages

Lucy Nickson

Chief Executive,
Day One Trauma Support

Ellen Waters

Director,

Doctors of the World

Got a Question or want to know how I can help?

Get in touch today

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