The formal, third-person, about me section!
Craig Linton is the founder of CLFS Ltd, a consultancy group uniting a portfolio of products and services that help charities grow income, enhance supporter experience, and embrace the power of data and technology.
He has over two decades of fundraising experience, including senior roles at organisations like Sue Ryder and Amnesty International. Craig now leads a collaborative network of consultants and technologists designed to be the go-to partner for charity innovation and impact.
His current ventures include:
🎯 Fundraising Detective: Specialist consultancy for individual giving strategy, critical friend support, and interim leadership.
💙 Supporter Experience Collective: Helping charities design better supporter journeys to increase income and retention.
🤖 Charity Elevate AI: An AI-powered platform for automating supporter care, streamlining processes, and enhancing supporter experience.
📊 BINGO and Technology for Good: A SaaS solution for fundraising planning, budgeting, and analytics—making data work for fundraisers.
📚 Fundraising Training: Online learning and development for fundraisers at all levels.
Craig is co-author of the critically acclaimed book Donors for Life: A Practitioner’s Guide to Relationship Fundraising, and a long-time contributor to the fundraising community through blogs, webinars, and thought pieces.
He is a member of the Critical Fundraising Network at Rogare and has previously served as a trustee for SOFII and Thames Hospice, as well as Treasurer of the Supporter Experience SIG at the Institute of Fundraising.
📬 You can contact him at [email protected] and connect via LinkedIn.
My Current Ventures and Companies
I offer a wide range of connected services to help charities raise more money. My ambition is to provide a 'team of all the talents' to help deliver projects that meet the needs of your organisation, whilst keeping fees affordable and transparent.
Strategic Consultancy &
Critical Friend Support
Helping you grow your individual giving income. From strategy to hands-on support.
AI Tools to Free Up Fundraisers' Time
Our platform helps charities scale supporter care and experience while staying human.
Fundraising Planning & Insight Platform
The world's first and best budget planning and analysis tool. Also offers data services and consultancy.
Designing Supporter Journeys That Inspire Loyalty
Our work boosts retention, lifetime value, and emotional connection.
Feel free to connect with me on Linked In
Online Learning for Ambitious Fundraisers
Flexible, affordable online training built by fundraisers for fundraisers.
Testimonials
It's genuinely been like night and day running this year’s campaign compared to last year. Back then, it was slow and painful, and the advice we were given felt totally against our own instincts (against logic sometimes!) so it’s been great to have you (Emma and Craig) fundraising fairies on our shoulders guiding us in the right direction.
Craig's calm, mature and proportionate approach has been valued by me and everyone at Day One.
He's been brilliant and had such a timely impact - helping us to treble our fundraising income in just over two years and putting us on course for future growth.
Craig provided strategic and operational support for over 4 years. During that time he helped us to triple our income from individuals.
He has extensive knowledge of supporter retention tactics and developing email journeys. If you want to know about individual giving, Craig knows his stuff!
Catherine Weston
Director of Comms and Brand,
SOS Children's Villages
Lucy Nickson
Chief Executive,
Day One Trauma Support
Ellen Waters
Director,
Doctors of the World
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