A Selection of Free Resources
I've been blogging, writing and speaking about fundraising for over 20 years. Here's links to various free resources.
Resources:
Free Responsible AI Guide - published in April 2025. Includes a comprehensive guide plus a workshop and slides for you to use.
Free guide to Making the Case for Fundraising Investment. Updated and refreshed in May 2025.
Free ROI calculator for regular giving. Work out the costs, breakeven point and income from any regular giving product. A free taster of our BINGO platform. Note: temporarily unavailable as we make improvements, though we'd be delighted to show you the full version.
Coming soon - claim your free AI brand toolkit and product playbook.
I'm proud to have been on Rob Woods excellent brightspot podcast three times:
Episode 40: Five ideas to boost individual giving results
Episode 75: How to test, prototype and implement new fundraising ideas
Episode 133: The Top 20% Rule for growing individual giving results
Blogs:
🎯 Fundraising Detective: My original blog launched in 2006. Posted regularly for over 10 years until around 2018. Content is focused on individual giving, but neglected in recent years as other ventures taken over.
💙 Supporter Experience Collective: The blog is focused on everything to do with supporter journeys and experience.
🤖 Charity Elevate AI: Focusing on content related to all things AI and fundraising. Discover automations, AI in action and practical exmaples of how you can use AI to boost your fundraising.
About Craig:
Craig is co-author of the critically acclaimed book Donors for Life: A Practitioner’s Guide to Relationship Fundraising, and a long-time contributor to the fundraising community through blogs, webinars, and thought pieces.
He is a member of the Critical Fundraising Network at Rogare and has previously served as a trustee for SOFII and Thames Hospice, as well as Treasurer of the Supporter Experience SIG at the Institute of Fundraising.
📬 You can contact him at [email protected] and connect via LinkedIn.
My Current Ventures and Companies
I offer a wide range of connected services to help charities raise more money. My ambition is to provide a 'team of all the talents' to help deliver projects that meet the needs of your organisation, whilst keeping fees affordable and transparent.
Strategic Consultancy &
Critical Friend Support
Helping you grow your individual giving income. From strategy to hands-on support.
AI Tools to Free Up Fundraisers' Time
Our platform helps charities scale supporter care and experience while staying human.
Fundraising Planning & Insight Platform
The world's first and best budget planning and analysis tool. Also offers data services and consultancy.
Designing Supporter Journeys That Inspire Loyalty
Our work boosts retention, lifetime value, and emotional connection.
Feel free to connect with me on Linked In
Online Learning for Ambitious Fundraisers
Flexible, affordable online training built by fundraisers for fundraisers.
Testimonials
It's genuinely been like night and day running this year’s campaign compared to last year. Back then, it was slow and painful, and the advice we were given felt totally against our own instincts (against logic sometimes!) so it’s been great to have you (Emma and Craig) fundraising fairies on our shoulders guiding us in the right direction.
Craig's calm, mature and proportionate approach has been valued by me and everyone at Day One.
He's been brilliant and had such a timely impact - helping us to treble our fundraising income in just over two years and putting us on course for future growth.
Craig provided strategic and operational support for over 4 years. During that time he helped us to triple our income from individuals.
He has extensive knowledge of supporter retention tactics and developing email journeys. If you want to know about individual giving, Craig knows his stuff!
Catherine Weston
Director of Comms and Brand,
SOS Children's Villages
Lucy Nickson
Chief Executive,
Day One Trauma Support
Ellen Waters
Director,
Doctors of the World
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