Last updated: May 2025

Craig Linton Fundraising Services Limited (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Notice explains how we collect, use, and safeguard your personal data when you interact with us through our website, services, and communications — including our use of artificial intelligence (AI) in certain systems and processes.

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1. Who We Are

Craig Linton Fundraising Services Limited is a fundraising consultancy supporting charities and non-profits through strategic advice, training, digital services, and campaign delivery.

We also operate Charity Elevate AI, Fundraising Detective, The Supporter Experience Collective and Fundraising-Training.co.uk

Registered Office: 10 Greville Avenue, Croydon CR2 8NL

Company Number: 09583160

Email: [email protected]

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2. What Data We Collect

We may collect and process the following types of personal data:

• Identity data (e.g., name, job title)

• Contact data (e.g., email address, phone number)

• Organisation data (e.g., charity name, size, sector)

• Marketing preferences

• Technical data (e.g., IP address, browser type, cookies)

• Usage data (e.g., how you use our website and services)

• Communications (e.g., emails or messages sent to us)

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3. How We Use Your Data

We use your data to:

• Provide our consultancy and training services

• Respond to your enquiries

• Manage contracts and service delivery

• Send newsletters and marketing communications (where consent is given)

• Improve our website and services

• Conduct internal analysis and reporting

• Personalise your experience using AI-enhanced tools

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4. Use of Artificial Intelligence (AI)

We use AI-based systems to enhance our services, including:

• Automating responses to initial enquiries via our website or chat tools

• Analysing trends in fundraising performance or supporter engagement

• Suggesting relevant resources or services

These tools are used under human oversight. AI is never the sole basis for decisions that would have a legal or similarly significant effect on you.

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5. Legal Bases for Processing

We rely on the following lawful bases under UK GDPR as implemented by the Data Protection Act 2018:

• Consent – for direct marketing and certain cookies

• Contract – when processing is necessary to deliver services you request

• Legitimate Interests – for internal analysis, improving our services, and business development

• Legal Obligation – where required for compliance with law

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6. Sharing Your Data

We only share your personal data with:

• Trusted service providers (e.g., CRM, email platforms, analytics)

• Professional advisors (e.g., legal or accounting services)

• Regulators or legal authorities if required by law

We never sell your data.

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7. International Transfers

Some of our service providers are based outside the UK. We ensure appropriate safeguards are in place, such as Data Processing Agreements, Standard Contractual Clauses, to protect your data when it is transferred internationally.

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8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

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9. Your Rights

You have the right to:

• Access your data

• Correct inaccuracies

• Request erasure (“right to be forgotten”)

• Restrict or object to processing

• Data portability

• Withdraw consent (where applicable)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, email us at [email protected]

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10. Cookies and Tracking

Our website uses cookies to enhance user experience, gather analytics, and personalise content. Cookies are small text files placed on your device when you visit our site.

Types of cookies we use:

Essential cookies – required for site functionality

Analytics cookies – to understand how users interact with our site

Preference cookies – to remember your settings and preferences

You can manage your cookie preferences via your browser settings or by using a cookie consent banner where available.

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11. Changes to This Notice

We may update this notice occasionally to reflect changes in our practices or legal obligations. Please check back regularly.